Sometrics Raises $4 Million For Social Analytics And Advertising Platform

LA-based Sometrics has secured a Series B round of venture capital, led by Walt Disney Company-affiliated Steamboat Ventures and joined by previous investors The Mail Room Fund and Greycroft Partners . In total, $4 million was injected into the fledgling company, we’ve learned. That brings the total invested in the startup to $5.55 million . The first round was raised back in May 2008 . It was the first investment made by The Mail Room Fund, a joint venture fund established by William