People still gotta eat…Part I

If there’s a sector able to defy an economic downturn in the Middle East, it has to be food. Despite, or perhaps because of, the credit crunch, food brands have taken a greater share of the region’s marketing spend. For food owners, 2009 has been a year of growth and expansion. “We at Al Islami haven’t felt a drop in business, especially as we have been expanding internationally,” says Saleh Lootah, CEO, Al Islami Foods. “There was a slight drop in January and February but then things sta