Feb 28

Twitter Weekly Updates for 2010-02-28

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Feb 23

How the Dog Whisperer Can Help Your Joint Venture Relationship

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Forming a joint venture can be wildly successful, and it can also become a headache. Joint venture partners come in all shapes and sizes. And though most entrepreneurs and business owners are professional in their conduct, many are still difficult to deal with, and personality conflicts can arise. So what can you do to help assure a sound relationship with your JV partner?

Take heed of advice from Cesar Millan, also known as the “Dog Whisperer”. Cesar has become the leading expert in dog psychology and dog rehabilitation. Although his strategies are aimed at canine “pack” instincts, his psychology can work well for joint venture partners as well. Here are some examples:

Calm-Assertive Energy

Cesar advocates that all dog owners display calm-assertive energy. An owner should show a dog that he or she is the pack leader using compassionate and calm methods. Yelling, nervousness, and anxiety are not good qualities of a good calm-assertive leader.

This tip doesn’t mean you have to set yourself apart from your JV partner as the “pack leader”.  Nor does it mean one of you must become the “calm-submissive” type that will obey the commands of the leader.

How this can benefit you and your JV partner is that you both display assertive behavior without becoming emotional. Energy is calm, and both are in control of all communications and tasks.

Set Rules, Boundaries, and Limitations

Cesar teaches that dogs must have rules, boundaries, and limitations to know how to respond to different situations. Your JV is just the same. Both you and your JV partner must set rules, boundaries, and limitations so you both are clear on your roles and responsibilities.

For instance, can you contact your JV partner any time of day? Do you have permission to access your JV partner’s facilities? And likewise, does your JV partner have permission to utilize your equipment? All this and more need to be pre-determined before the JV goes into effect. Your rules, boundaries, and limitations will help you and your JV partner know exactly what to expect from each other.

Clarify “Issues”

An unstable dog is unclear about its role. This causes anxiety, aggression and fear. Cesar Millan teaches that a dog must trust his owner to be a pack leader and know its role in the pack.

Likewise, you and your JV partner must know your roles. Who will perform the marketing? Who will keep the books? Who’s in charge of production? Clarify all these types of issues and you will have a more successful JV “pack”.

Achieve Balance

Ultimately, you want to achieve balance with your JV. Much like Cesar advocates for dog owners, balance creates a harmonic, productive, and happy life. Set and know your limitations and boundaries. Set up roles for you and your JV partner. Let Cesar Millan’s experience with canine psychology teach you similar lessons in JV psychology. All elements should be balanced so both parties are happy with the effort, as well as the outcome.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free Joint Venture Marketing Wealth Report.

Feb 21

Twitter Weekly Updates for 2010-02-21

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Feb 19

250 million in 11 months using integration marketing

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What I’m about to share with you could seriously change your financial future in a positive way…

Wait let me rephrase that.

What I’m about to share with you, directly led to over $250 million in sales for one of my clients in less than 11 months.

Okay, I don’t expect you to believe me, and I know that’s a bold statement so let me give you little background.

I’ll also fill you in on my latest marketing project (these are the same tactics that I used in creating the $250 million in sales for my client) that I’m working on with Mark Joyner, the legendary marketer and business building expert.

I’ll keep this short as possible while explaining this very powerful, “integrated” way of marketing yourself, your idea or your existing product or service.

As you know, I specialize in doing joint venture deals. I connect supply and demand chains, create new relationships, products and services and ethically use underutilized assets of other people, companies, networks, etc as distribution channels to create, automated profit centers.

I know that’s a mouth full, and it may sound confusing, but stick with me.

A little background first…

You see, leveraging existing relationships and trust of other people can literally cut years off of the time that it would take you to create these relationships and trust networks by yourself.  It’s one of the primary tactics that top level marketers and  entrepreneurs, from one-man startups to international corporations have used to launch and expand their businesses for the last 200 years.

If you can tap into these types of existing relationships (and I’ll show you how),  the time it will take you to start earning more money from your business (or start a new one) will be reduced by weeks, months and years. This is a proven fact that I personally witnessed week in and week out since I (unknowingly) started doing joint ventures back in 1989 at the will age of 19.

You’ve been on my list, RSS feed or read by regular blog posts, so you know that I try to push out high-quality, joint venture based information on a regular basis to give you proven ideas, tips, tactics and strategies that I’ve personally used to create millions of dollars for my clients over the years. Hopefully, I’ve earned your respect and most of all your trust in directing you towards being more profitable in your business using joint venture marketing techniques.

Okay, so maybe you know this already. You know about the power of leveraging other people’s underutilized assets. You’ve heard how joint ventures can quickly turn into profits. But, I’m willing to bet that you have not successfully executed a joint venture relationship as of yet.

Let’s take this one step deeper. There is a subcategory to doing joint ventures that allowed me to “integrate” my clients services directly into the existing sales process of another company for no upfront, out-of-pocket costs and with very little risk. In fact, the entire process was set up with a phone call and one face-to-face meeting.

So let me help you take the next step and introduce you to the specific way of setting up profitable joint venture deals through a process called “integration marketing”. In short, integration marketing literally allows you to integrate or insert your existing product or service into the existing sales process of a related product or service.

Integration marketing techniques have been used by some of the world’s most famous companies including Microsoft, McDonald’s, HP and Wal-Mart,  but don’t let that intimidate you or send you down the ” this won’t work for me” highway. It works just as well for small start-ups and  entrepreneurs at home in their pajamas. The same tactics apply regardless of the size of your company. It works if you are one man or woman show or if you manage a complex international corporation with thousands of employees.

My latest project has connected me with the legendary marketer, Mark Joyner. Mark has written an entire book on the subject of integration marketing. He’s taken the concept and broken it down into bite sized, easy to understand concepts that make it easy to understand and apply these integration marketing tactics to your own business. He’s even come up with a method based on “predicted math” that you can use to ensure the highest probability of success when you apply these integration marketing methods.

My next post will give you specifics of how you can start increasing your profits  using these integration marketing techniques.

Feb 19

How To Double Your Profits With a Joint Venture

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How can you double your profits with a joint venture? Just ask Watsco, Inc.! In July of 2009, the company completed a joint venture transaction, and by the end of the year, their 4th quarter net income doubled from the previous year. The earnings information was just released in February 2010 and has sent the company stock soaring.

How Watsco Doubled Earnings

What did Watsco do to provide such a jump in their revenue? The company capitalized upon the demand for more efficient air conditioning and heating in the U.S.

Watsco is a Florida-based company that specializes in the distribution of heating and cooling products and equipment. A joint venture was formed in 2009 with Carrier Corporation, a leading manufacturer of air conditioners and furnaces. The JV was intended to increase the market position and add new product lines.

They succeeded.

How the Joint Venture Worked

Watsco determined that there was a need and potential demand for replacement cooling and heating systems, especially in the Sunbelt region of the U.S. Thanks to U.S. government tax incentives for installing more energy-efficient appliances, homeowners started demanding these products be installed before the tax incentives expired. Watsco heard the call and responded.

The joint venture allowed Watsco to expand their distribution across the country, as well as expand their market base from mainly contractors to general retail outlet stores. It also provided working capital to expand its business and develop new products to fit the needs of the market.

The End Result of the Joint Venture

The result was extraordinary. By operating from 505 stores in 34 states and serving over 50,000 contractor customers with over 4,500 employees, Watsco’s new Carrier Enterprises LLC trumped the competition.

However, the new LLC doesn’t just sell the Carrier brand appliances. Thanks to the Watsco distribution contacts, it also built a strong product line up of premium HVAC products, all of which are built with the latest energy efficient technology.

This synergistic approach to market demand was successful. By taking a keen eye to potential market demand, Watsco’s strategic alliance with the Carrier brand and outlet stores filled a niche. Just in the 3-month period from October to December 2009, the joint venture saw an 82% increase in sales of energy-efficient products. Total Q3 revenue for Watsco increased 68% to $563.6 million and ended with a net profit of $7.1 million. That is a 54% increase of net profits from the same period in 2008!

What You Can Learn from This Case Study?

What can you glean from Watsco’s success? Take heed of their strategy:

  • Watch for consumer trends. Markets constantly change as do demand for particular products.
  • Find the niche. Watsco saw the potential niche for energy efficient products thanks to consumer demand and government tax incentives.
  • Find the right and most strategic partner. Watsco partnered with the popular Carrier brand of heating and cooling products. This helped increase Watsco’s potential distribution channels and increased exposure to other quality brands.

This is a great example of how a joint venture can result in synergistic results. Though you may not have the same profit results, a strategic joint venture can help you capture new markets and see an increase in your sales.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free Joint Venture Marketing Wealth Report.

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