Mar 02

Your happiness through reduction

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This post may piss you off and it’s not really about creating joint ventures, but something I had to share with you. It’s that important. This information will indirectly lead to reducing what’s not working in your life while simultaneously bringing you closer to your major objectives both in your personal life and your business life.

It’s not something that I usually write about but it’s something that I feel you can benefit from while you’re building your business as well as something to think about in your daily life to bring you closer to a state of happiness.

If you consistently ask yourself, “why am I working on this project?” or “do I really have to sacrifice my time, beliefs and my sanity just to get by in life?” or “there must be more to life then this” then it’s highly probable that you’re spending your time working on the wrong projects with the wrong people so you can just get by with paying your bills. But in essence, are you really living, or are you just existing?

I hope I’ve got your attention because I think you’ll appreciate what I’m about to share with you. I’m currently reading, The Art of Being Minimalistic by Everett Bogue. This is a profound, eye-opening, short book by a young author with a powerful message.

Bogue’s book is about decluttering your life. It’s about getting rid of material objects that are holding you prisoner, spending more time on your passions and creating the life that allows you to work on meaningful projects. All this without being tied down by societal pressure to inventory materialistic possessions that are only holding you down.

You may be asking yourself how does this pertain to building my business or doing joint venture brokering deals, or even starting my very first business. That’s an excellent question! By approaching life with a minimalistic intention, this allows you more time, money and freedom of mind to focus on what really excites you. Being excited about something or someone gives us inertia. It helps us get to the next step to the next task and propels us to take action in the direction of where our minds are telling us to go, yet we abandon the concept because we’re too busy living, feeling guilty, and focused on what we think we should be doing and not listening to our inner voices. Ironically, these inner voices that are talking to us are exactly what we should be listening to.

Imagine on working on projects that you truly feel you can contribute to, make a difference in other people’s lives, or leave a legacy behind for your family and people dear to your life. This isn’t a fictional example or somebody taking this claim of living life like a hippie or a gypsy. This is the story of one man’s journey as he quit his job, moved to a new state (with only $3000 to his name), regained clarity, peace of mind and direction once he decided to live a minimalistic life.

In business, and in life we tend to complicate matters. We tend to make things much more complicated than they really are, spend too much time on the wrong projects and work with the wrong people. I have to admit, I too have wasted years complicating my own life and I’m still in the process of streamlining and reducing projects, roadblocks, and distractions in my life that are not leading me towards my primary objectives.

This is one of the primary reasons that I decided to be a joint venture broker. It’s a very simplified lifestyle where I can work in almost any industry, in a recession or a thriving economy in any location with only my computer and a cell phone. Through reduction, I only work on the projects that excite me and work with people who are positive, ethical and pleasurable to work with.

So if you find yourself struggling, asking yourself, “why am I doing this?” or just spinning your wheels and wasting time yet never really feeling fulfilled, I recommend Everett’s book as part of your process of reducing time and money wasting projects, tasks and activities that you’re working on today but you just don’t feel right about. It’s a quick read, only 67 pages yet I’m certain that after you read it you’ll approach your next decision with a newfound clarity, vision and agenda.

I hope you enjoy the book and find relevant meaning that can guide, assist and help you lead a happier fulfilling life not only for yourself but for the people in your life who are dear to you.

If you’re interested, you can get a copy of Everett’s book by clicking on this link.

===> The Art Of Being Minimalist

Sincerely,

Christian

Feb 19

250 million in 11 months using integration marketing

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What I’m about to share with you could seriously change your financial future in a positive way…

Wait let me rephrase that.

What I’m about to share with you, directly led to over $250 million in sales for one of my clients in less than 11 months.

Okay, I don’t expect you to believe me, and I know that’s a bold statement so let me give you little background.

I’ll also fill you in on my latest marketing project (these are the same tactics that I used in creating the $250 million in sales for my client) that I’m working on with Mark Joyner, the legendary marketer and business building expert.

I’ll keep this short as possible while explaining this very powerful, “integrated” way of marketing yourself, your idea or your existing product or service.

As you know, I specialize in doing joint venture deals. I connect supply and demand chains, create new relationships, products and services and ethically use underutilized assets of other people, companies, networks, etc as distribution channels to create, automated profit centers.

I know that’s a mouth full, and it may sound confusing, but stick with me.

A little background first…

You see, leveraging existing relationships and trust of other people can literally cut years off of the time that it would take you to create these relationships and trust networks by yourself.  It’s one of the primary tactics that top level marketers and  entrepreneurs, from one-man startups to international corporations have used to launch and expand their businesses for the last 200 years.

If you can tap into these types of existing relationships (and I’ll show you how),  the time it will take you to start earning more money from your business (or start a new one) will be reduced by weeks, months and years. This is a proven fact that I personally witnessed week in and week out since I (unknowingly) started doing joint ventures back in 1989 at the will age of 19.

You’ve been on my list, RSS feed or read by regular blog posts, so you know that I try to push out high-quality, joint venture based information on a regular basis to give you proven ideas, tips, tactics and strategies that I’ve personally used to create millions of dollars for my clients over the years. Hopefully, I’ve earned your respect and most of all your trust in directing you towards being more profitable in your business using joint venture marketing techniques.

Okay, so maybe you know this already. You know about the power of leveraging other people’s underutilized assets. You’ve heard how joint ventures can quickly turn into profits. But, I’m willing to bet that you have not successfully executed a joint venture relationship as of yet.

Let’s take this one step deeper. There is a subcategory to doing joint ventures that allowed me to “integrate” my clients services directly into the existing sales process of another company for no upfront, out-of-pocket costs and with very little risk. In fact, the entire process was set up with a phone call and one face-to-face meeting.

So let me help you take the next step and introduce you to the specific way of setting up profitable joint venture deals through a process called “integration marketing”. In short, integration marketing literally allows you to integrate or insert your existing product or service into the existing sales process of a related product or service.

Integration marketing techniques have been used by some of the world’s most famous companies including Microsoft, McDonald’s, HP and Wal-Mart,  but don’t let that intimidate you or send you down the ” this won’t work for me” highway. It works just as well for small start-ups and  entrepreneurs at home in their pajamas. The same tactics apply regardless of the size of your company. It works if you are one man or woman show or if you manage a complex international corporation with thousands of employees.

My latest project has connected me with the legendary marketer, Mark Joyner. Mark has written an entire book on the subject of integration marketing. He’s taken the concept and broken it down into bite sized, easy to understand concepts that make it easy to understand and apply these integration marketing tactics to your own business. He’s even come up with a method based on “predicted math” that you can use to ensure the highest probability of success when you apply these integration marketing methods.

My next post will give you specifics of how you can start increasing your profits  using these integration marketing techniques.

Jan 31

Twitter Weekly Updates for 2010-01-31

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Jan 30

Building your business with Joint Ventures

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Today’s business building quick tip: 1/30/2010

Building your business using joint ventures or integration marketing is a great way to attract new business. By using joint ventures as a strategy to building your business you can acquire new customers quickly, easily, and for a fraction of the amount of most other marketing tactics.

Building your business using joint venture marketing tactics is a low-cost, low-risk method that the vast majority of your competitors are not using. Yet, building your business through joint venture relationships is sometimes a miss understood strategy, yet it can be truly powerful and add new, profitable customers and a quick amount of time.

Building your business with joint venture marketing is all about creating mutually beneficial relationships with other business owners that offer laterally associated products and services that are related to yours, but not competitive.

By tapping into other business owners underutilized assets, such as distribution channels, sales forces, telemarketing efforts, direct mail outs, e-mail lists and existing website traffic pools, you can integrate your product or service into an existing distribution channel that already has the trust, credibility and awareness that will allow your product and service to penetrate through typical barriers of traditional marketing and advertising.

One of the first steps towards creating a joint venture is to define your ideal client or customer and create a persona of all the things related to your ideal client. Once you define these characteristics, your ready to start thinking about who already has an existing relationship with your ideal persona.

To find out what’s next in today’s example, give me a call at 949-209-6800 for a free, no obligation strategy session to build your business using joint venture and integration marketing tactics.

To your success,

Christian

Jan 27

11 Reasons Why Companies Form Joint Ventures

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Joint ventures are very common – and in fact, more common than you might think. Particularly, JVs are quite prevalent amongst big business. Oil and gas companies are common allies when it comes to forming joint ventures for drilling purposes. Electronics joint ventures, such as Sony Ericsson, fuel innovation and global access to untapped markets.

Here’s a look at why big businesses form JVs. Do you see a similarity to your needs? Most likely you do. Learn from the global corporate giants and get an idea of how you can form your own JV right in your own city, state, region, or even on a national or global scale.

Internal Reasons to Form a JV

  • Spreading Costs – You and a JV partner can share costs associated with marketing, product development, and other expenses, reducing your financial burden.
  • Opening Access to Financial Resources – Together you and a JV partner might have better credit or more assets to access bigger resources for loans and grants than you could obtain on your own.
  • Connection to Technological Resources - You might want access to technological resources you couldn’t afford on your own, or vice versa. Sharing innovative and proprietary technology can improve products, as well as your own understanding of technological processes.
  • Improving Access to New Markets – You and a JV partner can combine customer contacts and together even form a joint product that accesses new markets.
  • Help Economies of Scale – Together you and a JV partner can develop products or services that reduce total overall production expenses. Bring your product to market cheaper where the customer can enjoy the cost savings.

External Reasons to Form a JV

  • Develop Stronger Innovative Product - Together you and a JV partner may be able to share ideas to develop a product that is more competitive in your industry.
  • Improve Speed to Market – With shared access to financial, technological, and distribution resources, you and a JV partner can get your joint product to market faster and more efficiently.
  • Strategic Move Against Competition – A JV may be able to better compete against another industry leader through the combination of markets, technology, and innovation.

Strategic Reasons

  • Synergistic Reasons – You may find a JV partner with whom you can create synergy, which produces a greater result together than doing it on your own.
  • Share and Improve Technology and Skills – Two innovative companies can share technology to improve upon each other’s ideas and skills.
  • Diversification – There could be many diversification reasons: access to diverse markets, development of diverse products, diversify the innovative working force, etc.

Don’t let a JV opportunity pass you by because you don’t think it will fit in with your own small business. Small and big companies alike can benefit from the reasons listed above. Analyze how your company can benefit internally, externally, and strategically, and then find a joint venture partner that will fit with your needs.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free Joint Venture Marketing Wealth Report.

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