Joint ventures are an excellent tool for growing your customer base, but what do you do once all those new customers are interested in your products or services? To ensure first time customers become profitable regulars, you must surprise and delight them with stellar service that puts the competition to shame. Consider these five ways to exceed your customer’s expectations, once your JV partner has successfully shuttled more customer traffic your way.

Learn their Names

Customers love to be called by name, so learn and use names as often as you can. If your staff has trouble remembering the names of your regulars, offer your employees some sort of incentive to make a point of calling your customers by name. Keep in mind these customers are more than likely already recognized by your JV partner, and they want to be recognized by your company as well.

Remember their Favorite Products

Regular customers often purchase the same products over and over. Keep track of the purchases your customers make; you can even make a spreadsheet to track the most frequent purchases. Once you know which products or services a particular customer likes, notify them of sales or promotions on those items. Put a few aside so they are always in stock when your customer comes in. Customer love to feel they are getting the royal treatment when they walk through your door.

Follow Through after the Sale

Once a sale is complete, follow up with your customer to ensure the product and service the customer received were both satisfactory. If your customer had an issue with the product or the sales process, send a coupon out to entice the customer back once the issue is resolved to their satisfaction. This extra effort will let the customer know you value their business as much as your joint venture partner does, and it will keep him coming back to your company for more.

Bend a Policy

Most policies and procedures can be bent or even broken from time to time to keep a customer happy. This is especially true for your regulars. Maybe your customer needs a rush on an order or requires a special item you don’t usually stock. When you go the extra mile for your customer, you let them know they are important to you and your company.

Ask them for Feedback

You can hand out feedback cards, offer an online survey or simply ask your customers how you’re doing. Find out if there are any products you don’t carry that your customers would like. Ask if the products and service they receive meets their expectations. Find out what you could do to make the experience with your company more convenient and enjoyable. People love to be asked for their opinion, and the information you receive from your customers could help you raise your service bar overall.

Joint ventures are an excellent way to grow your customer base, but once those new customers come into your business, it is up to you to ensure they keep coming back for more. With these tips on exceeding your customers’ expectations, you can rest assured your client base will leave your business satisfied with their products and services every time they do business with you.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

There are plenty of ways to market your business today, but few bring the same value and results as joint venture marketing. This process utilizes other related businesses to promote your company and drive targeted traffic your way. Check out these five reasons why joint venture marketing is a good idea for your business.

JV Marketing Increases Your Website Traffic

The strategic use of back linking in your joint venture campaign is sure to increase your own website traffic. In addition, you and your JV partner can use a variety of methods, including posting articles and creating web blogs to drive traffic to your website. The correct use of search engine optimization is another tool that you and your partner can use together to increase website traffic to both of your businesses.

JV Marketing Exposes You to More Customers

You can use your own version of search engine optimization and other forms of advertising to get your name out to the general public. However, think of how much more effective your marketing efforts will be if you automatically link your company to the name of a larger, more established business. In addition to exposing yourself to a larger customer base, you are capitalizing on the loyalty of the other business’s customers, which may mean they are more likely to sit up and take notice of your business as well.

JV Marketing Increases Your Targeted Market Base

When you send out mass mailings or put flyers out on doors, you are marketing to a very general customer base. Some of those individuals may be interested in your products and services, while others won’t have any interest at all. By choosing a joint venture partner with a related business, you are targeting your marketing efforts to a customer base that is more likely to purchase your goods, giving you a bigger bang for your marketing buck.

JV Marketing Adds Legitimacy to Your Business

When your name is linked to an established business, it automatically makes customers give your company a second look. After all, if XYZ Company endorses you, your business must be legitimate, right? Instead of taking years to build a loyal customer base and a positive reputation in your industry, you capitalize on the efforts of a larger business that has already carved out the path for you.

JV Marketing Provides Effective Marketing at a Good Value

Joint venture marketing does not cost an arm and a leg to produce stellar results. At the beginning, you may have to offer a significant percentage of your sales to attract the best JV partners. However, you will probably not have to pay any money up front for your venture. The additional customers you attract through your JV efforts will more than make up for the money you pay out from your profits. This marketing tool is one of the best values you will ever see in the advertising realm.

Joint ventures are an excellent way to jump-start your marketing efforts and bring you the greatest value for your marketing buck. By capitalizing on the experience and reputation of a JV partner, you can kick your own sales up a notch quickly and effectively.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

MANCHESTER, N.H. -- QED Connect Inc. , a New York Corporation , today announced that its Joint Venture partner, Sofame Technologies, Inc. , received a purchase order for $131,000, to retrofit a Hybrid Percomtherm unit, as part of an energy efficiency upgrade at a sugar refiner.

CALGARY, ALBERTA--(Marketwire - June 22, 2010) - Peter Leger, President and Chief Executive Officer of Teras Resources Inc. (" Teras ") (TSX VENTURE:TRA) is pleased to announce that Consolidated Goldfields Corp. ("Consolidated") Teras' joint venture partner, see the News Release dated Feb 11, 2010, has received the results from McClelland Labs, Inc. of Reno, Nevada on the samples taken from its ...

FRENCH bank BNP Paribas is in talks with brokerage joint-venture partner Exane to grow in Britain by hiring investment bankers and expanding in equity derivatives.